This toothpaste is the ultimate canine oral care solution, crafted with natural ingredients for a kissable smile.  Our lab-tested formula fights plaque, removes stains and bacteria and ensures fresh breath for your best friend. Featuring quality ingredients like Baking Soda, Coconut Oil & Stevia, it guarantees a delicious experience safe for dogs of all ages. Free from chlorhexidine, DMDM, artificial colors, parabens, triclosan, fluoride, xylitol & heavy metals.  Designed and 3rd party-tested in Canada.